Master Data Management - JD Data Solutions

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Master Data Management

While the concept of master data management (MDM) is not new, the topic is gaining renewed enthusiasm as tools and technologies have evolved to more effectively address the issue. Also, CRM initiatives have driven the concept of ‘one view of the customer’ to new heights even though they haven’t always delivered the goods. The truth is that in most cases, technology alone won’t deliver effective MDM. From working within companies we have learned that it is as much of a political challenge as a technological challenge. We help your organization achieve effective MDM by focusing on both the data ownership issues as well as the technical solutions.
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